The launching campaign of this fragrance of Tommy Hilfiger Denim, was created and designed by Ferdinand van Alpen, with whom I worked assisting him in the design of various components: redesign/adaptation of the Tommy Hilfiger Denim logo, integration of the 3D perfume bottle with the pictures, design options for outdoors, etc. So we developed
Magazine ads: “His” JOSH version, “Hers” DEISY version, “The Group” and “the Ting TINGS,” for “His” and “Hers.” Outdoors: small billboards, vinyl posters for Tommy store windows, twin billboards for his and hers, enormous billboards for NYC SOHO, posters, backlights for bus stations, etc... Guerrilla marketing: Small stickers simulating the tape of “His” and “Hers” that take over other ads on the street. Webpage: is all based on the experience of getting to know the models from the campaign, watching original Ting Tings videos designed especially for LOUD, as well as original games and promotions.
Client:TOMMY HILFIGER CREATIVE STUDIO
Creative Director: Ferdinand Van Alpen